Use the literature to identify the internal and external factors which Essay

Use the literature to identify the internal and external factors which affect the choice of market entry strategy and conduct research on those for your particular case - Essay Example The data used in the identification of the internal and external factors was obtained from a report by the Korean Government and internal analysis by IKEA on its profitability and strengths. This internal-external analysis of factors is provided in full in the appendix section of the paper with close references in the body of the report. The researcher’s indebtedness to foreign literature and ideas is shown in the text (in text citations) and in full in the bibliography section of the study. Direct exporting forms the most basic mode of exporting that IKEA can use in the entry of its products into the Korean market (Doole & Lowe, 2008). Based on the strong financial performance of the company in the previous year, IKEA can successfully enjoy from reduced costs due to economies of scale from concentrated production in the home country by directly exporting its products into the Korean market and subsequently enjoying control of the distribution chains. The company can either use sales representatives or importing distributors in the Korean market. The sales representatives will be comprised of foreign suppliers and manufactures of the IKEA products in the Korean market working for an established commission of sales (Lymbersky, 2008). This will be advantageous to IKEA as the sales representatives will provide support services in the foreign country. Importing distributors can be used by the company to purchase the products directly from IKEA in their own right and resell these products in the Korean market as wholesalers, retailer or a mix of both. These importing distributors are best suited for entry of products that are carried in inventory such as the appliances and furniture products manufactured by IKEA. A franchising agreement is a system in which a semi-independent business owner (franchisee) pays royalties and fees to a parent company (franchiser) in return for the right of identification of the franchisee to the trademark, sale of goods and use

Rhetorical analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical analysis - Essay Example The article is aimed at discussing the English as the dominate global language and, also acts as a rebuttal to retrospective arguments claiming that that position should be held by languages spoken by many people such as Mandarin. The writers commence the article with the aforementioned though inducing question, and promise in the thesis statement to explain what a global language is and how English became one. This introduction serves to prepare the reader for the ideas of the writer and creates an impression of a well thought out and organized article. The first post thesis paragraph examines and dispels popular preconception about a global language, alluding to Crystal’s book â€Å"English as a second language† wherein he posits that a language does not gain global pertinence based on the scope of words or intrinsic structure, or cultural and literal affiliations. The writers also cites Goh and Liam (Globalization of Language and culture in Asia) who found that the n umber of native speakers is not a determining feature since had this been the case Mandarin and Hindi would be considered global languages. The writer thus builds up their argument by eliminating these perceptions and creates suspense as they finally reveal what criterion determines this. They argue the status of the speakers is the main feature in giving a language global relevance; this is backed up by international recognition of the language and the number of second language speakers in the world. â€Å"The status of the native speakers that play a big role in raising the status of their language† (LCOM) It is notable that the writers of this article have alluded to two academic writers of repute and this way they create credibility for their work by presenting their perspectives. Furthermore, simply by virtue of the fact that they have cited and acknowledged makes it evident to anyone who may have interacted with the prior works that the bloggers have academic integrity by giving credit where it is due. Using these arguments, the writers are able to frame a logical viewpoint as to why English is a global language, take the first position on the status of the people. If one pursues Historical considerations and employs logical thinking, these arguments are largely proved sound. Most African countries speaking English were colonized by the British, and the status of the British as colonial masters necessitated that more natives learn and use English than the English to learn and use the local languages. Even English at some point in history was relegated to obscurity by Latin and French when the two were in their own times used by the Romans and Normans respectively in admiration, legal and religious fields by the conquerors. However, when the English speakers took over power and inevitably status, it naturally followed that the rest of the world would toe the linguistic line. The same case applied to India and Hong Kong where English is widely used despite being a second language. The claim about international recognition is also one that is easily validated logically, the more people recognize a language internationally, and the more likely they are to learn it as a second language. This further clarifies the position the English language since; it is the language, which many speakers speak as a second language. In fact, the number of those who speak English language are only found in a few countries North America,